Why is Gen Z obsessed with plants?
From growing their own vegetables (which 67% of adults want to do) to 1 in 2 Gen-Zers wanting companies to take a stance on social issues, 82% are concerned about the future of our planet. Plants allow Gen Z to feel like they’re caring for their environment. Unsurprisingly, Gen Z leads the pack: 50 per cent plan to be meat-free this year, followed by just over a third of millennials.